Thursday, June 6, 2013

“Do what you love and the money will follow” – Really?

I believe that we have to have a passion to be successful. This includes in making money online.

But I just listened to a podcast by Robert & Kim Kiyosaki this morning, and that has changed my belief of the phrase “do what you love and the money will follow”.

In the podcast, they were interviewing Josh and Lisa Lannon – they’re both social entrepreneurs – and it’s absolutely a great reminder of what our real purpose in Internet marketing should be.

Obviously, you’re here because you’re interested in making real money online. That’s OK to make money, money is good, but it shouldn’t be our main purpose.

In a lot of online discussion forums, including Bring The Fresh’ member’s forum, people often only care and focus on making money. Many believe that creating a blog on topics that they love and do what they want, money will eventually come.

But here’s the fact:
Money will come if you solve a problem.
If you do what you love, but you don’t solve anyone else’s problem, you’re not going to make money.

So if you’re still not making any real money on the Internet, maybe you’re not solving enough problems so that you’re not helping enough people.i

As what Zig Ziglar said,
You can get everything in life you want if you will just help enough other people get what they want.
If you have a blog on a certain niche that you really enjoy writing about, but you’re not earning a single dollar, maybe it’s time to move on to another project that can really solve others’ problems.

I remember that in a Bring The Fresh video Kelly Felix said that he’s upset that one of his blogs got slapped by Google (de-indexed, gone from the search engine…),  yet it’s not because of how much money he used to make with that site.

It’s about how thousands of people got helped to get out of miserable situation by his site (it was credit-related blog, by the way).

So the lesson here is that if you’re loving your blog and what you’re doing, but it doesn’t earn you the money you want, it’s time to move forward and figure out a way how you can really solve your site visitors’ problems.

Regarding this issue, if our site doesn’t make money or got slapped by Google, Kelly recommends that we should keep on moving forward and diversifying.

Yes, he lost one blog that made him around $900/month, but then another blog of his was able to earn him $12,000 after making zero dollar for months. That site wasn’t able to solve people’s problem at first, then after he made some tweaks, conversion increased and more people got helped by it.

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